Founder & Principal Consultant
Alex Martin-Rosset is a seasoned entrepreneur, strategic advisor, and private investor with over two decades of experience building and optimizing high-performance business architectures globally.
Throughout his career, Alex has operated at the intersection of performance systems, digital asset frameworks, and complex data infrastructures. He co-founded Capital Koala, a pioneering European savings platform partnering with over 3,000 corporate brands to generate €30M+ in programmatic sales, and founded a private consultancy driving Web3 and performance marketing ecosystems across Paris and New York. He began his career in tech fundraising at Chausson Partners, building a rigorous, process-driven framework for risk analysis and venture scaling.
At ALGX Advisory, Alex channels this entrepreneurial background—combining strategic insights with advanced technical analysis—to help Family Offices, Proprietary Trading Firms, and institutional partners build scalable, low-latency, and resilient environments for data ingestion and alpha capture monitoring.
Alex holds an M.Sc. in Innovation & Entrepreneurship from ESCP Business School and a Master’s in Economy & Finance from Sciences Po Aix. Dividing his time between New York and Europe, he brings a cross-border perspective to global tech ventures while raising his two children.